How Apps can Help your Facebook Ad



How Apps can Help your Facebook Ad
 
Applications have the ability to go viral - and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?
 
The beauty of Facebook apps - they're interactive: Something your fans can click on, and get a tiny reward in the form of a result. It can be as minimal as the "Like This" link you click on ads, allowing you to express your preference... or something that provides a more tangible reward. For example, clicking on a flower to "send" it to a friend.
 
And now that Facebook's development platform allows anyone who's interested to concoct their own app, it's something you may wish to consider as a strategy to enhance your Facebook page - or ad!
 
In case you're breaking out in hives at the word "app", let me ask you a question:  Have you ever created a widget? If you're nodding in relief, and saying, "Oh yes. I've created lots of widgets!" you should have no problem. That's basically what Facebook apps are; or at least, how they operate.
 
App Examples
 
If you're brand new to apps and are just curious what they look like... think of all those little links on your Facebook pages:
 
- Poke
- Like
- Facebook Wall
 
And, of course, all those annoying messages your Facebook friends send you:  "Give Jane a Virtual Slap".  So you click, and the first thing you see is the message: "Allow Access? Allowing Slap Your Friends will let it pull your profile information, photos, your friends' info, and other content that it requires to work".  
 
You then either click "Allow", or the "Leave Application" link. If you click "Allow", you've added the App to your Facebook account... as well as allowing it to access all your information.
 
Apps that Catch On Quickly
 
If you want your app to catch on quickly, there are certain attributes you need to make sure it contains. It's not nuclear physics - just logical common sense:
 
- Migrating users to your website by inserting a link
- Incorporating an element of interaction
- Utilizing current events (e.g. an app that allows you to vote or input on some element of upcoming "green" events)
Including competition against the computer, or against your user's "friends"
- Creating an unbearably cute app with appealing graphics that hugs, sprinkles fairy dust, gives jewel to or other wise lavishes attention on your lonely Facebook friends
 
This latter tactic can be especially successful in increasing your app's popularity because when the element of competition is added, you can virtually count on users promoting the app for you by begging friends to "vote" or click - or whatever way you've set up for them to use it.
 
Making Money with Apps
 
Yes. You can. But if you are using one to augment your Facebook ad, making money should be a side-effect, rather than your main tunnel-vision focus.
 
How Do You Actually Make a Facebook App?
 
If you are familiar with PHP and MySQL, or other coding languages, you can easily create one from the Facebook Developer page, which walks you through the process. If not, you might want to consider visiting a site such as guru.com, and hire a coder to create one for you (search, using the parameter "Facebook applications").
 
Whether you regard apps as the most annoying curse of the 21st century or the most exciting thing since "The Pirates of the Caribbean", it's a subject you shouldn't ignore - particularly if you are considering marketing with Facebook Ads.
 
Free report on Facebook Advertising below!

 

Facebook Advertising for New Marketers - Should You?



Facebook Advertising for New Marketers - Should You?

You've built a website or created a WordPress blog, and packed it with your best content. You've done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you're busy networking that site by:

- Submitting articles to directories
- Including a clear "call-to-action" at the end of every post
- Networking on related forums and social media

But there's one other strategy you might want to consider - one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It's not for everyone, of course - but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it's page rank.

You could invest in a pay-per-click (PPC) campaign - if you're going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn't overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection

And if you pick a keyword with heavy competition, no one's going to notice you. Especially if you're just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers - one group fully aware of and savvy to keyword SEO - unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time - and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad

Make the most of Facebook ads' graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook's ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. "Niagara Falls Orchard Photography") and you've also created a Fan Page on Facebook, you may find you've got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text. Keep the focus narrow to that one single, specific group.

Remember that Facebook's participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you'd need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember - keep your daily costs low, your target specific - and good luck with your Facebook advertising!

Free report on Facebook Advertising below!


Facebook Ads Built on Boredom



Facebook Ads Built on Boredom

When it comes to Facebook ads, you'll get wildly varying comments and results reported in your favorite business, SEO or marketing forums. Some people are up-front about stating that Facebook ads are the greatest thing since the iPhone; others give it a total thumbs down. That being the case, how do you get at the truth? What makes it work for some, and not for others?

First, make sure you have a niche that suits Facebook. While it's true that an experienced marketer can fine-tune an ad until it does bring decent results, these won't be great, if you've picked a niche with a low Facebook demographic. And if you are closer to starting out in your marketing career than you are to buying a California mansion, it's easier to make sure yours is a subject Facebook users are likely to love.

Here are some broader categories that have - and haven't - had a lot of success on Facebook. (Note that these results are not compiled within some formal market research study with quantified results, but were simply gathered by monitoring the answers on a variety of authority business blogs.)

YES

- Mobile phones
- Local services, events or projects
- Games
- Apps
- Vacations
- Anything "green"
- "Fun" products
- "Quirky" products
- Recreation
- Sports
- Music

NO

- Graphic design
- Web design
- Insurance
- Household products
- Anything with too broad a keyword; or too much competition.

You'll know you have a winning Facebook niche if it rates well for what one SEOmoz commenter called "inherent coolness".

Upping your Chances of Facebook Ad Success

A couple of things to always keep in mind, when using Facebook as an advertising campaign platform...

People use Facebook basically to pass the time. It's where they hang out between appointments; when there's nothing to do; when they're bored, depressed or just not in the mood for work; or when they need a little online "reward", after completing a ton of homework or a boring project. As a result, if you do create an ad for popular escapist or entertainment categories, you're right on the money with Facebook user interest level, and you may get a lot of clicks. But, as always, there's no guarantee that your ROI (return on investment) is going to be worth the money you invested in the ad. Only a trial run and testing will tell.

The Most Important Element

When people are wandering around Facebook, they don't really want to leave it to visit yours - and not all of them know about right-clicking to open your ad in a new tab. Consider sending them to your specially-created, interactive Facebook page instead - that way, they're not so likely to regard your ad as an intrusion.

But the real solution to making sure you have a winning ad campaign? Thorough market research, of course! Find out if anyone is actually spending money in that niche. (There are a lot of specialty niches - especially within the hobby category - with high interest but almost zero spending!) And then find out who is doing the spending.

What about you? Have you tried Facebook ads yet?

Free report on Facebook Advertising below!

Facebook Ad Disaster


Facebook Ad Disaster

You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid - and that's creating a new Facebook account under a pen name for your business.

Let's take the case of Walter (not his real name, of course.) Walter wanted to market and create a Facebook ad for a small game he had developed, since he knew that Facebook was an especially fertile ground for ads involving fun and entertainment. However, he found out that all Facebook ads are linked to personal profiles. His main Facebook profile presented him in a light that he felt would not sit well with his potential customer base, so he created another profile under the pen name he used for his blog (one he actually had registered at his bank so cheques could be made out to the pen name and cashed). In other words, it was perfectly legal with his bank to do business under that name.

Walter had taken great pains on that particular blog, without telling any outright lies, to allow readers to think of him as much younger than he was. He used a younger "tone", and learned the right idioms to help him fit in with his niche's 17-21-year-old age group. So to fit in with the blog, he gave his Facebook alter-ego a much more recent birthdate, and randomly typed in the name of a college he'd never attended.

9 months later, his game was just beginning to enjoy success. He had added some apps, created a Facebook group and had about 23,000 subscribers. The ad had been a definite success.

Then - disaster! Facebook somehow found out his profile was "fake". It was promptly pulled.

So was his ad.

His 23,000 subscribers - and all his apps and data - disappeared... into thin air.

There was nothing Walter could do about it... except start all over from scratch.

Note that Walter had no intention of being dishonest - merely clever (and perhaps a little playful). "Fraud" never entered his head; and he had indeed checked to make sure that he was allowed to have more than one profile on Facebook. But what he didn't was thoroughly read Facebook's terms, in which Section 4, "Registration and Account Security" states up front that you have to provide your real name and information.

The very first point in the list states:

"1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission."

Not only was Walter's pen name "false", in Facebook's eyes, but also his birthdate and college.

Now, whether you think that Walter was being fraudulent or whether you understand his intentions and agree with his viewpoint that it was "marketing", it doesn't matter. The point is, Walter lost months of hard work, 23,000 and a lot of money.

The fine print can be maddening - especially on Facebook, where sections seem to contradict each other, and definitive answers are often only found after accessing many pages (not all of them easily found).

But if you are going to invest that much time and money into a marketing and advertising campaign, it pays not to ignore that fine print.

The price - as Walter will ruefully tell you - is far too high.

Free report on Facebook Advertising below!

Branding and Facebook Ad Success



Branding and Facebook Ad Success

Are you one of those entrepreneurs who is focusing on branding their business or company? If your answer is "yes", you may want to link your Facebook ad to your Facebook page.

What's that? Don't have one? Well. Let's have a look at Facebook pages... and then you can tell me why not. Okay?

A Facebook page provides "a customizable presence for an organization, product, or public personality to join the conversation with Facebook users", according to Facebook. Its main focus is the "stream of content" provided by page administrators.

In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality - one which you want aligned to your company mission and values. Chances are you will find you've created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.

Another thing a page can do is charm potential customers into regular visits - particularly if they know you are going to:

- Provide them with an "insider" peek into your company's heart
- Give them inside information
- Provide them with the latest news about your product or company
- Give them a "reward"; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)

Regular users are your biggest asset - and a sure sign that you're doing things right.

Beware of "Selling"

One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.

This should be the place they go that makes them feel as if you've let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn't share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).

On top of this, Facebook has provided some great features to enhance your readers' experience on your page: Options such as...

- Multi-media functional Wall (you can control what content you allow your fans to post)
- The ability to publish or not publish your posts to your fans' News Feed
- Easy-to-navigate topside horizontal tabs containing Facebook "core" tabs such as Events and Discussion (Which you can enable... or not)
- Status update option

Check Your Stats

But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You'll be able to see stats on comments and news feed use. (This is provided through their Facebook Insights platform.)

The only real drawback? Once you've created your page name, it can't be changed or edited. (Everything else on the page can be adjusted). So make sure you take your time, picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)

Go visit your competitors' Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like... and what you don't like.

Facebook pages allow you a flexible range of applications you can choose to add... or not. These include:

- Videos
- Photos
- Events
- Reviews

And if these don't meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.

Free report on Facebook Advertising below!



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